Privacy Policy

1. Introduction

Pure₂O Pty Ltd (“we”, “us”, “our”) is committed to protecting your privacy. This policy explains how we collect, use, disclose and protect personal information when you use our website and services, and how you can access or correct your personal information, or make a complaint.

2. What kinds of personal information we collect

We may collect personal information from you including (but not limited to):

  • Your name, postal address, email address, telephone number (including mobile) when you contact us, make a booking, request a quote or join our newsletter.

  • Property address and installation details if you engage us for a water filtration system.

  • Details of your water supply or plumbing system as part of our on-site water quality assessment.

  • Billing and payment information (e.g., credit card or bank details) when you purchase our products or services.

  • Technical data such as your IP address, browser type, device information, cookies, and site usage statistics.

  • Marketing preferences (i.e., whether you consent to receive newsletters or promotional offers).

3. How we collect personal information

We collect personal information in a variety of ways including:

  • When you fill out forms on our website (e.g., contact form, booking form).

  • When you call or email us.

  • When we carry out on-site visits and assessments.

  • Through automated technologies when you visit our website (for example cookies and web-logs).

  • From third parties, for example service providers or publicly available sources, where permitted by law.

4. Why we collect your personal information (our purposes)

We use your personal information for the following purposes:

  • To respond to your enquiry or request for a quote.

  • To provide and deliver our water filtration products and installation services.

  • To carry out the on-site water testing and installation planning.

  • To manage our relationship with you, including billing, warranty, maintenance, customer support and service reminders.

  • To send you promotional material, newsletters, or information about our offerings (but only if you have consented or it is permitted by law).

  • To monitor and improve our website, services, products and customer experience.

  • To comply with legal and regulatory obligations (e.g., consumer protection, warranty claims, safety standards).

5. Disclosure of personal information

We may disclose your personal information:

  • To our employees, contractors, licensed plumbers and third party service providers who help us deliver our products and services (for example installation, testing, maintenance).

  • To payment processors, credit card companies or financial institutions in order to process payments.

  • To regulatory or law enforcement agencies if required by law or where we believe disclosure is necessary to protect our rights or the safety of others.

  • If our business or assets are sold, merged or transferred, your personal information may be disclosed as part of that transaction (subject to confidentiality obligations).
    We will not sell your personal information to third-parties for direct marketing.

6. Overseas disclosure

Some of our service providers may operate overseas or store information on servers located outside Australia. In such cases we will take reasonable steps to ensure that overseas recipients comply with comparable privacy standards and that any disclosure is permitted under the law.

7. Data quality and security

We take reasonable steps to ensure that the personal information we collect is accurate, complete and up-to-date. We use physical, electronic and managerial measures to safeguard your personal information from unauthorised access, disclosure, alteration or destruction. However, no data transmission over the internet or electronic storage can be guaranteed as 100% secure.

8. How long we keep your personal information

We will keep your personal information for as long as is necessary for the purposes set out in this policy, or as required by law (for example warranty-related records, tax records). After that, we will securely destroy or de-identify the information.

9. Cookies & other tracking technologies

When you visit our website we may place cookies or other tracking technologies on your device to collect information about your browsing behaviour. Cookies help us:

  • Enable website functionality.

  • Understand how visitors use the website (analytics).

  • Deliver targeted marketing or remarketing (only if you have consented).
    You can disable cookies via your browser settings; however, this may impact your ability to use some features of our site.

10. Your rights and how to access or correct your information

You have the right to:

  • Request a copy of the personal information we hold about you.

  • Request that we correct any inaccurate or incomplete personal information.

  • Ask us to delete or de-identify your personal information (subject to legal obligations).

  • Opt out of receiving marketing communications at any time (see “Unsubscribe” link in emails or contact us directly).
    To exercise these rights, contact us using the details in Section 12. We may require you to verify your identity before processing any request.

11. How to lodge a privacy complaint

If you believe we have breached the privacy obligations under the Privacy Act or the APPs, you may lodge a complaint by contacting us (see Section 12). We will investigate your complaint and respond within a reasonable time. If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC) at https://www.oaic.gov.au.

12. Contact us

If you have any questions about this Privacy Policy, wish to access or correct your personal information, or make a complaint, you can contact:
Privacy Officer
Pure₂O Pty Ltd
Email: info@pure2o.com.au (as listed on website) pure2o.com.au+1
Phone: 0466 140 460 pure2o.com.au
Postal address: [insert postal address]
We may update this Privacy Policy from time to time by posting a revised version on our website. The “Last updated” date at the top of this page will change accordingly.

13. Changes to this policy

We reserve the right to modify or update this Privacy Policy at any time. When we do, we will post the updated version on our website and update the revision date. We encourage you to check this policy regularly.